{"id":10664,"date":"2019-01-29T22:35:31","date_gmt":"2019-01-29T21:35:31","guid":{"rendered":"https:\/\/ericbourdon.fr\/art\/?p=10664"},"modified":"2022-09-05T10:06:46","modified_gmt":"2022-09-05T09:06:46","slug":"plaisir-moteur-achat-art-contemporain-eric-bourdon","status":"publish","type":"post","link":"https:\/\/ericbourdon.fr\/art\/2019\/01\/29\/plaisir-moteur-achat-art-contemporain-eric-bourdon\/","title":{"rendered":"Le plaisir, moteur de l&#8217;achat en art contemporain"},"content":{"rendered":"\n<div><img loading=\"lazy\" decoding=\"async\" width=\"440\" height=\"366\" src=\"https:\/\/ericbourdon.fr\/art\/wp-content\/uploads\/2019\/01\/plaisir-ben-achat-art-contemporain-eric-bourdon-440x366.jpg\" alt=\"plaisir ben achat art contemporain eric bourdon\" class=\"wp-image-10665\" srcset=\"https:\/\/ericbourdon.fr\/art\/wp-content\/uploads\/2019\/01\/plaisir-ben-achat-art-contemporain-eric-bourdon.jpg 440w, https:\/\/ericbourdon.fr\/art\/wp-content\/uploads\/2019\/01\/plaisir-ben-achat-art-contemporain-eric-bourdon-150x125.jpg 150w, https:\/\/ericbourdon.fr\/art\/wp-content\/uploads\/2019\/01\/plaisir-ben-achat-art-contemporain-eric-bourdon-300x250.jpg 300w\" sizes=\"auto, (max-width: 440px) 100vw, 440px\" \/><\/div><br>\n\n\n\n<p class=\"has-text-align-right wp-block-paragraph\"> <em>&#8220;Pour le Plaisir&#8221; \/ Ben Vautier<\/em> <\/p>\n\n\n\n<p>&nbsp;<\/p>\n<p style=\"text-align:justify\">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Le moteur premier, aujourd&#8217;hui, de l&#8217;achat d&#8217;une \u0153uvre d&#8217;art contemporain, c&#8217;est&#8230; le plaisir&nbsp;! Les \u0153uvres d&#8217;art contemporain suivent en effet la m\u00eame tendance g\u00e9n\u00e9rale que les autres produits de consommation. Acheter un tableau pour r\u00e9aliser un investissement financier n&#8217;est une motivation que pour une minorit\u00e9. Le plaisir r\u00e8gne, et il doit \u00eatre r\u00e9el, sensible : seul un Fran\u00e7ais sur 10 se d\u00e9clare pr\u00eat \u00e0 acheter une \u0153uvre sur Internet&#8230;<\/p>\n<div>&nbsp;<\/div>\n\n\n\n<!--more-->\n\n\n\n<div>&nbsp;<\/div>\n<p style=\"text-align:justify\">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;C&#8217;est un enseignement majeur \u00e0 tirer de l&#8217;article &#8220;O\u00f9 l&#8217;on apprend qu&#8217;un Fran\u00e7ais sur quatre envisage d&#8217;acheter de l&#8217;art contemporain&#8221; sur&nbsp;le site&nbsp;<a rel=\"noreferrer noopener\" href=\"https:\/\/www.connaissancedesarts.com\/marche-art\/ventes-encheres\/ou-lon-apprend-quun-francais-sur-quatre-envisage-dacheter-de-lart-contemporain-1176376\/\" target=\"_blank\">connaissancedesarts.com<\/a> : l&#8217;achat d&#8217;une \u0153uvre d&#8217;art contemporain est avant tout un <strong>&#8220;achat plaisir&#8221;<\/strong>.<\/p>\n<div>&nbsp;<\/div>\n\n\n\n<p style=\"text-align:justify\">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;L&#8217;article reprenait une enqu\u00eate command\u00e9e en 2017 \u00e0 l\u2019institut de sondage&nbsp;<em>OpinionWay<\/em>&nbsp;par la galerie d&#8217;<a rel=\"noreferrer noopener\" href=\"https:\/\/ericbourdon.fr\/art\/2016\/09\/15\/art-actuel\/\" target=\"_blank\">art actuel<\/a>&nbsp;en ligne&nbsp;<em>Artistics<\/em>, en partenariat avec le magazine&nbsp;<em>Connaissance des Arts<\/em> :<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p><em>[&#8230;] pour 40&nbsp;% des sond\u00e9s l\u2019achat d\u2019une cr\u00e9ation contemporaine doit avant tout permettre de &#8220;se faire plaisir&#8221;, concept subjectif s\u2019il en est qui ne comprend cependant ni la possibilit\u00e9 d\u2019encourager un artiste prometteur (19 %), ni celle de faire un placement financier (15 %).<\/em><\/p><\/blockquote>\n\n\n\n<div>&nbsp;<\/div>\n<p style=\"text-align:justify\">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Ce qui semble avoir \u00e9chapp\u00e9 \u00e0 <em>Connaissance des Arts<\/em>, et qui appara\u00eet pourtant dans l&#8217;infographie d&#8217;<em>OpinionWay<\/em> en marge du m\u00eame article, ce sont les 21% de sond\u00e9s pour lesquels la premi\u00e8re motivation est de &#8220;faire un beau cadeau&#8221;. Si on cumule ceux qui veulent se faire plaisir avec ceux qui veulent faire plaisir \u00e0 un autre, la part du plaisir atteint alors <strong>61%&nbsp;!&#8230;<\/strong><\/p>\n<div>&nbsp;<\/div>\n<p style=\"text-align:justify\">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Mais derri\u00e8re ce principe premier du plaisir, certains crit\u00e8res entrent aussit\u00f4t en jeu :<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p><em>[&#8230;] si le principe est souvent irrationnel, les crit\u00e8res du jugement sont, eux, bien aiguis\u00e9s. On se d\u00e9cidera donc avant tout en fonction du prix de l\u2019\u0153uvre (45 %), mais \u00e9galement de son sujet (25 %), s\u2019il suscite int\u00e9r\u00eat et compr\u00e9hension, ainsi que de son ad\u00e9quation avec sa propre d\u00e9coration d\u2019int\u00e9rieur (22 %). <a href=\"https:\/\/ericbourdon.fr\/art\/2012\/05\/28\/cote-cotation\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"La cote de l\u2019artiste (s\u2019ouvre dans un nouvel onglet)\">La cote de l\u2019artiste<\/a> n\u2019int\u00e9resse, quant \u00e0 elle, que 9 % des personnes interrog\u00e9es. Si un prix exorbitant dissuade 68 % des Fran\u00e7ais d\u2019acheter une \u0153uvre contemporaine, ils seraient cependant pr\u00eats \u00e0 d\u00e9penser \u00ab sur un coup de c\u0153ur \u00bb 450 \u00e0 1000\u20ac en moyenne.<\/em><\/p><\/blockquote>\n\n\n\n<div>&nbsp;<\/div>\n<p style=\"text-align:justify\">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Le prix du &#8220;coup de c\u0153ur&#8221; \u00e9voqu\u00e9 par <em>Connaissance des Arts<\/em> n&#8217;est en rien exag\u00e9r\u00e9, surtout si on se rappelle <a href=\"https:\/\/www.lesechos.fr\/2007\/05\/les-francais-privilegient-l-achat-plaisir-528975\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (s\u2019ouvre dans un nouvel onglet)\">celui mentionn\u00e9 dix ans plus t\u00f4t par <em>LesEchos.fr<\/em><\/a> qui indiquait d\u00e9j\u00e0 une somme de 942\u20ac comme budget moyen mensuel de l&#8217;&nbsp;&#8220;achat plaisir&#8221;. Mais pour la cat\u00e9gorie sp\u00e9cifique de <a href=\"https:\/\/ericbourdon.fr\/art\/2019\/01\/28\/portrait-acheteur-oeuvres-art-contemporain-eric-bourdon\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"l'acheteur type d'art contemporain (s\u2019ouvre dans un nouvel onglet)\">l&#8217;acheteur type d&#8217;art contemporain<\/a>, qui dispose de&nbsp;revenus &#8220;sup\u00e9rieurs ou \u00e9gaux \u00e0 3500\u20ac par mois&#8221;, <em>LesEchos.fr<\/em> nous donnait une moyenne d&#8217;achat plaisir encore sup\u00e9rieure, \u00e0 1223\u20ac.<\/p>\n<div>&nbsp;<\/div>\n<p style=\"text-align:justify\">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Enfin, le magazine <em>Connaissance des Arts<\/em> conclue avec cette enqu\u00eate ind\u00e9pendante sur l&#8217;\u00e9vident mirage des achats d&#8217;\u0153uvres sur le web. Internet n&#8217;est pas pr\u00eat pour la vente d&#8217;\u0153uvres d&#8217;art, et ne le sera probablement jamais. Parce qu&#8217;un r\u00e9seau virtuel, aussi perfectionn\u00e9 qu&#8217;il soit, sera toujours \u00e0 la tra\u00eene pour transmettre l&#8217;exp\u00e9rience d&#8217;une \u0153uvre r\u00e9elle &#8211; au point de cr\u00e9er un vrai &#8220;coup de c\u0153ur&#8221; :<\/p>\n<div>&nbsp;<\/div>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p><em>L\u2019\u00e9tude d\u2019Opinionway permet enfin de mieux comprendre le r\u00f4le \u00e0 jouer par les plateformes de vente digitales au sein du march\u00e9 de l\u2019art contemporain. On apprend ainsi que l\u2019achat en ligne constitue encore un canal \u00e9mergent pour l\u2019achat d\u2019\u0153uvres contemporaines et que seulement un Fran\u00e7ais sur 10 se d\u00e9clare pr\u00eat \u00e0 acheter une \u0153uvre sur Internet. La principale raison invoqu\u00e9e pour expliquer ce manque d\u2019enthousiasme n\u2019est autre que l\u2019absence de rapport tangible \u00e0 l\u2019\u0153uvre\u2009; toutes les reproductions num\u00e9riques ne pouvant (encore) se substituer \u00e0 une r\u00e9elle exp\u00e9rience sensible.<\/em><\/p><\/blockquote>\n\n\n\n<p style=\"text-align:right\">( Citations : <em>Connaissance des Arts<\/em>, 18 sept. 2017 )<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&#8220;Pour le Plaisir&#8221; \/ Ben Vautier &nbsp; &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Le moteur premier, aujourd&#8217;hui, de l&#8217;achat d&#8217;une \u0153uvre d&#8217;art contemporain, c&#8217;est&#8230; le plaisir&nbsp;! Les \u0153uvres d&#8217;art contemporain suivent en effet la m\u00eame tendance g\u00e9n\u00e9rale que les autres produits de consommation. Acheter un tableau pour r\u00e9aliser un investissement financier n&#8217;est une motivation que pour une minorit\u00e9. Le plaisir r\u00e8gne, [&hellip;]<\/p>\n","protected":false},"author":67,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[146,126],"tags":[],"class_list":["post-10664","post","type-post","status-publish","format-standard","hentry","category-analyses","category-collectionner"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Le plaisir, moteur de l&#039;achat en art contemporain | Eric Bourdon<\/title>\n<meta name=\"description\" content=\"Le plaisir, moteur de l&#039;achat en art contemporain : les Fran\u00e7ais pr\u00eats \u00e0 d\u00e9penser 1000\u20ac sur une \u0153uvre coup de c\u0153ur, mais pas sur Internet !\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ericbourdon.fr\/art\/2019\/01\/29\/plaisir-moteur-achat-art-contemporain-eric-bourdon\/\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Le plaisir, moteur de l&#039;achat en art contemporain | Eric Bourdon\" \/>\n<meta property=\"og:description\" content=\"Le plaisir, moteur de l&#039;achat en art contemporain : les Fran\u00e7ais pr\u00eats \u00e0 d\u00e9penser 1000\u20ac sur une \u0153uvre coup de c\u0153ur, mais pas sur Internet !\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ericbourdon.fr\/art\/2019\/01\/29\/plaisir-moteur-achat-art-contemporain-eric-bourdon\/\" \/>\n<meta property=\"og:site_name\" content=\"Eric Bourdon, artiste peintre contemporain \u00e0 Lille | Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/ArtbyEricBourdon\/\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/ArtbyEricBourdon\/\" \/>\n<meta property=\"article:published_time\" content=\"2019-01-29T21:35:31+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-09-05T09:06:46+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ericbourdon.fr\/art\/wp-content\/uploads\/2019\/01\/plaisir-ben-achat-art-contemporain-eric-bourdon-440x366.jpg\" \/>\n<meta name=\"author\" content=\"Eric Bourdon\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Eric Bourdon\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/ericbourdon.fr\\\/art\\\/2019\\\/01\\\/29\\\/plaisir-moteur-achat-art-contemporain-eric-bourdon\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ericbourdon.fr\\\/art\\\/2019\\\/01\\\/29\\\/plaisir-moteur-achat-art-contemporain-eric-bourdon\\\/\"},\"author\":{\"name\":\"Eric Bourdon\",\"@id\":\"https:\\\/\\\/ericbourdon.fr\\\/art\\\/#\\\/schema\\\/person\\\/35997829794ccb4ff3a33684da4769f6\"},\"headline\":\"Le plaisir, moteur de l&#8217;achat en art contemporain\",\"datePublished\":\"2019-01-29T21:35:31+00:00\",\"dateModified\":\"2022-09-05T09:06:46+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/ericbourdon.fr\\\/art\\\/2019\\\/01\\\/29\\\/plaisir-moteur-achat-art-contemporain-eric-bourdon\\\/\"},\"wordCount\":727,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/ericbourdon.fr\\\/art\\\/#\\\/schema\\\/person\\\/35997829794ccb4ff3a33684da4769f6\"},\"image\":{\"@id\":\"https:\\\/\\\/ericbourdon.fr\\\/art\\\/2019\\\/01\\\/29\\\/plaisir-moteur-achat-art-contemporain-eric-bourdon\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/ericbourdon.fr\\\/art\\\/wp-content\\\/uploads\\\/2019\\\/01\\\/plaisir-ben-achat-art-contemporain-eric-bourdon-440x366.jpg\",\"articleSection\":[\"Analyses\",\"Collectionner\"],\"inLanguage\":\"fr\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/ericbourdon.fr\\\/art\\\/2019\\\/01\\\/29\\\/plaisir-moteur-achat-art-contemporain-eric-bourdon\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/ericbourdon.fr\\\/art\\\/2019\\\/01\\\/29\\\/plaisir-moteur-achat-art-contemporain-eric-bourdon\\\/\",\"url\":\"https:\\\/\\\/ericbourdon.fr\\\/art\\\/2019\\\/01\\\/29\\\/plaisir-moteur-achat-art-contemporain-eric-bourdon\\\/\",\"name\":\"Le plaisir, moteur de l'achat en art contemporain | Eric Bourdon\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ericbourdon.fr\\\/art\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/ericbourdon.fr\\\/art\\\/2019\\\/01\\\/29\\\/plaisir-moteur-achat-art-contemporain-eric-bourdon\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/ericbourdon.fr\\\/art\\\/2019\\\/01\\\/29\\\/plaisir-moteur-achat-art-contemporain-eric-bourdon\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/ericbourdon.fr\\\/art\\\/wp-content\\\/uploads\\\/2019\\\/01\\\/plaisir-ben-achat-art-contemporain-eric-bourdon-440x366.jpg\",\"datePublished\":\"2019-01-29T21:35:31+00:00\",\"dateModified\":\"2022-09-05T09:06:46+00:00\",\"description\":\"Le plaisir, moteur de l'achat en art contemporain : les Fran\u00e7ais pr\u00eats \u00e0 d\u00e9penser 1000\u20ac sur une \u0153uvre coup de c\u0153ur, mais pas sur Internet !\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/ericbourdon.fr\\\/art\\\/2019\\\/01\\\/29\\\/plaisir-moteur-achat-art-contemporain-eric-bourdon\\\/#breadcrumb\"},\"inLanguage\":\"fr\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/ericbourdon.fr\\\/art\\\/2019\\\/01\\\/29\\\/plaisir-moteur-achat-art-contemporain-eric-bourdon\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr\",\"@id\":\"https:\\\/\\\/ericbourdon.fr\\\/art\\\/2019\\\/01\\\/29\\\/plaisir-moteur-achat-art-contemporain-eric-bourdon\\\/#primaryimage\",\"url\":\"https:\\\/\\\/ericbourdon.fr\\\/art\\\/wp-content\\\/uploads\\\/2019\\\/01\\\/plaisir-ben-achat-art-contemporain-eric-bourdon.jpg\",\"contentUrl\":\"https:\\\/\\\/ericbourdon.fr\\\/art\\\/wp-content\\\/uploads\\\/2019\\\/01\\\/plaisir-ben-achat-art-contemporain-eric-bourdon.jpg\",\"width\":440,\"height\":366,\"caption\":\"plaisir ben achat art contemporain eric bourdon\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/ericbourdon.fr\\\/art\\\/2019\\\/01\\\/29\\\/plaisir-moteur-achat-art-contemporain-eric-bourdon\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Eric Bourdon\",\"item\":\"https:\\\/\\\/ericbourdon.fr\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Blog\",\"item\":\"https:\\\/\\\/ericbourdon.fr\\\/art\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Collectionner\",\"item\":\"https:\\\/\\\/ericbourdon.fr\\\/art\\\/categorie\\\/collectionner\\\/\"},{\"@type\":\"ListItem\",\"position\":4,\"name\":\"Le plaisir, moteur de l&rsquo;achat en art contemporain\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/ericbourdon.fr\\\/art\\\/#website\",\"url\":\"https:\\\/\\\/ericbourdon.fr\\\/art\\\/\",\"name\":\"Eric Bourdon, artiste peintre contemporain \u00e0 Lille | Blog\",\"description\":\"Peinture, dessin, arts et artistes... Actualit\u00e9s des galeries d&#039;art et expositions...\",\"publisher\":{\"@id\":\"https:\\\/\\\/ericbourdon.fr\\\/art\\\/#\\\/schema\\\/person\\\/35997829794ccb4ff3a33684da4769f6\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/ericbourdon.fr\\\/art\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr\"},{\"@type\":[\"Person\",\"Organization\"],\"@id\":\"https:\\\/\\\/ericbourdon.fr\\\/art\\\/#\\\/schema\\\/person\\\/35997829794ccb4ff3a33684da4769f6\",\"name\":\"Eric Bourdon\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr\",\"@id\":\"https:\\\/\\\/ericbourdon.fr\\\/art\\\/wp-content\\\/uploads\\\/2026\\\/05\\\/eric-bourdon-peintre-schema-org.jpg\",\"url\":\"https:\\\/\\\/ericbourdon.fr\\\/art\\\/wp-content\\\/uploads\\\/2026\\\/05\\\/eric-bourdon-peintre-schema-org.jpg\",\"contentUrl\":\"https:\\\/\\\/ericbourdon.fr\\\/art\\\/wp-content\\\/uploads\\\/2026\\\/05\\\/eric-bourdon-peintre-schema-org.jpg\",\"width\":300,\"height\":300,\"caption\":\"Eric Bourdon\"},\"logo\":{\"@id\":\"https:\\\/\\\/ericbourdon.fr\\\/art\\\/wp-content\\\/uploads\\\/2026\\\/05\\\/eric-bourdon-peintre-schema-org.jpg\"},\"sameAs\":[\"https:\\\/\\\/ericbourdon.fr\\\/\",\"https:\\\/\\\/www.facebook.com\\\/ArtbyEricBourdon\\\/\",\"https:\\\/\\\/www.instagram.com\\\/eric.bourdon.art\\\/\",\"https:\\\/\\\/fr.linkedin.com\\\/in\\\/eric-bourdon\\\/fr\",\"https:\\\/\\\/www.pinterest.fr\\\/EricBourdonArt\\\/\",\"https:\\\/\\\/en.wikipedia.org\\\/wiki\\\/\u00c9ric_Bourdon\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Le plaisir, moteur de l'achat en art contemporain | Eric Bourdon","description":"Le plaisir, moteur de l'achat en art contemporain : les Fran\u00e7ais pr\u00eats \u00e0 d\u00e9penser 1000\u20ac sur une \u0153uvre coup de c\u0153ur, mais pas sur Internet !","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/ericbourdon.fr\/art\/2019\/01\/29\/plaisir-moteur-achat-art-contemporain-eric-bourdon\/","og_type":"article","og_title":"Le plaisir, moteur de l'achat en art contemporain | Eric Bourdon","og_description":"Le plaisir, moteur de l'achat en art contemporain : les Fran\u00e7ais pr\u00eats \u00e0 d\u00e9penser 1000\u20ac sur une \u0153uvre coup de c\u0153ur, mais pas sur Internet !","og_url":"https:\/\/ericbourdon.fr\/art\/2019\/01\/29\/plaisir-moteur-achat-art-contemporain-eric-bourdon\/","og_site_name":"Eric Bourdon, artiste peintre contemporain \u00e0 Lille | Blog","article_publisher":"https:\/\/www.facebook.com\/ArtbyEricBourdon\/","article_author":"https:\/\/www.facebook.com\/ArtbyEricBourdon\/","article_published_time":"2019-01-29T21:35:31+00:00","article_modified_time":"2022-09-05T09:06:46+00:00","og_image":[{"url":"https:\/\/ericbourdon.fr\/art\/wp-content\/uploads\/2019\/01\/plaisir-ben-achat-art-contemporain-eric-bourdon-440x366.jpg","type":"","width":"","height":""}],"author":"Eric Bourdon","twitter_misc":{"Written by":"Eric Bourdon","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/ericbourdon.fr\/art\/2019\/01\/29\/plaisir-moteur-achat-art-contemporain-eric-bourdon\/#article","isPartOf":{"@id":"https:\/\/ericbourdon.fr\/art\/2019\/01\/29\/plaisir-moteur-achat-art-contemporain-eric-bourdon\/"},"author":{"name":"Eric Bourdon","@id":"https:\/\/ericbourdon.fr\/art\/#\/schema\/person\/35997829794ccb4ff3a33684da4769f6"},"headline":"Le plaisir, moteur de l&#8217;achat en art contemporain","datePublished":"2019-01-29T21:35:31+00:00","dateModified":"2022-09-05T09:06:46+00:00","mainEntityOfPage":{"@id":"https:\/\/ericbourdon.fr\/art\/2019\/01\/29\/plaisir-moteur-achat-art-contemporain-eric-bourdon\/"},"wordCount":727,"commentCount":0,"publisher":{"@id":"https:\/\/ericbourdon.fr\/art\/#\/schema\/person\/35997829794ccb4ff3a33684da4769f6"},"image":{"@id":"https:\/\/ericbourdon.fr\/art\/2019\/01\/29\/plaisir-moteur-achat-art-contemporain-eric-bourdon\/#primaryimage"},"thumbnailUrl":"https:\/\/ericbourdon.fr\/art\/wp-content\/uploads\/2019\/01\/plaisir-ben-achat-art-contemporain-eric-bourdon-440x366.jpg","articleSection":["Analyses","Collectionner"],"inLanguage":"fr","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/ericbourdon.fr\/art\/2019\/01\/29\/plaisir-moteur-achat-art-contemporain-eric-bourdon\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/ericbourdon.fr\/art\/2019\/01\/29\/plaisir-moteur-achat-art-contemporain-eric-bourdon\/","url":"https:\/\/ericbourdon.fr\/art\/2019\/01\/29\/plaisir-moteur-achat-art-contemporain-eric-bourdon\/","name":"Le plaisir, moteur de l'achat en art contemporain | Eric Bourdon","isPartOf":{"@id":"https:\/\/ericbourdon.fr\/art\/#website"},"primaryImageOfPage":{"@id":"https:\/\/ericbourdon.fr\/art\/2019\/01\/29\/plaisir-moteur-achat-art-contemporain-eric-bourdon\/#primaryimage"},"image":{"@id":"https:\/\/ericbourdon.fr\/art\/2019\/01\/29\/plaisir-moteur-achat-art-contemporain-eric-bourdon\/#primaryimage"},"thumbnailUrl":"https:\/\/ericbourdon.fr\/art\/wp-content\/uploads\/2019\/01\/plaisir-ben-achat-art-contemporain-eric-bourdon-440x366.jpg","datePublished":"2019-01-29T21:35:31+00:00","dateModified":"2022-09-05T09:06:46+00:00","description":"Le plaisir, moteur de l'achat en art contemporain : les Fran\u00e7ais pr\u00eats \u00e0 d\u00e9penser 1000\u20ac sur une \u0153uvre coup de c\u0153ur, mais pas sur Internet !","breadcrumb":{"@id":"https:\/\/ericbourdon.fr\/art\/2019\/01\/29\/plaisir-moteur-achat-art-contemporain-eric-bourdon\/#breadcrumb"},"inLanguage":"fr","potentialAction":[{"@type":"ReadAction","target":["https:\/\/ericbourdon.fr\/art\/2019\/01\/29\/plaisir-moteur-achat-art-contemporain-eric-bourdon\/"]}]},{"@type":"ImageObject","inLanguage":"fr","@id":"https:\/\/ericbourdon.fr\/art\/2019\/01\/29\/plaisir-moteur-achat-art-contemporain-eric-bourdon\/#primaryimage","url":"https:\/\/ericbourdon.fr\/art\/wp-content\/uploads\/2019\/01\/plaisir-ben-achat-art-contemporain-eric-bourdon.jpg","contentUrl":"https:\/\/ericbourdon.fr\/art\/wp-content\/uploads\/2019\/01\/plaisir-ben-achat-art-contemporain-eric-bourdon.jpg","width":440,"height":366,"caption":"plaisir ben achat art contemporain eric bourdon"},{"@type":"BreadcrumbList","@id":"https:\/\/ericbourdon.fr\/art\/2019\/01\/29\/plaisir-moteur-achat-art-contemporain-eric-bourdon\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Eric Bourdon","item":"https:\/\/ericbourdon.fr"},{"@type":"ListItem","position":2,"name":"Blog","item":"https:\/\/ericbourdon.fr\/art\/"},{"@type":"ListItem","position":3,"name":"Collectionner","item":"https:\/\/ericbourdon.fr\/art\/categorie\/collectionner\/"},{"@type":"ListItem","position":4,"name":"Le plaisir, moteur de l&rsquo;achat en art contemporain"}]},{"@type":"WebSite","@id":"https:\/\/ericbourdon.fr\/art\/#website","url":"https:\/\/ericbourdon.fr\/art\/","name":"Eric Bourdon, artiste peintre contemporain \u00e0 Lille | Blog","description":"Peinture, dessin, arts et artistes... Actualit\u00e9s des galeries d&#039;art et expositions...","publisher":{"@id":"https:\/\/ericbourdon.fr\/art\/#\/schema\/person\/35997829794ccb4ff3a33684da4769f6"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/ericbourdon.fr\/art\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr"},{"@type":["Person","Organization"],"@id":"https:\/\/ericbourdon.fr\/art\/#\/schema\/person\/35997829794ccb4ff3a33684da4769f6","name":"Eric Bourdon","image":{"@type":"ImageObject","inLanguage":"fr","@id":"https:\/\/ericbourdon.fr\/art\/wp-content\/uploads\/2026\/05\/eric-bourdon-peintre-schema-org.jpg","url":"https:\/\/ericbourdon.fr\/art\/wp-content\/uploads\/2026\/05\/eric-bourdon-peintre-schema-org.jpg","contentUrl":"https:\/\/ericbourdon.fr\/art\/wp-content\/uploads\/2026\/05\/eric-bourdon-peintre-schema-org.jpg","width":300,"height":300,"caption":"Eric Bourdon"},"logo":{"@id":"https:\/\/ericbourdon.fr\/art\/wp-content\/uploads\/2026\/05\/eric-bourdon-peintre-schema-org.jpg"},"sameAs":["https:\/\/ericbourdon.fr\/","https:\/\/www.facebook.com\/ArtbyEricBourdon\/","https:\/\/www.instagram.com\/eric.bourdon.art\/","https:\/\/fr.linkedin.com\/in\/eric-bourdon\/fr","https:\/\/www.pinterest.fr\/EricBourdonArt\/","https:\/\/en.wikipedia.org\/wiki\/\u00c9ric_Bourdon"]}]}},"_links":{"self":[{"href":"https:\/\/ericbourdon.fr\/art\/wp-json\/wp\/v2\/posts\/10664","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ericbourdon.fr\/art\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ericbourdon.fr\/art\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ericbourdon.fr\/art\/wp-json\/wp\/v2\/users\/67"}],"replies":[{"embeddable":true,"href":"https:\/\/ericbourdon.fr\/art\/wp-json\/wp\/v2\/comments?post=10664"}],"version-history":[{"count":1,"href":"https:\/\/ericbourdon.fr\/art\/wp-json\/wp\/v2\/posts\/10664\/revisions"}],"predecessor-version":[{"id":14031,"href":"https:\/\/ericbourdon.fr\/art\/wp-json\/wp\/v2\/posts\/10664\/revisions\/14031"}],"wp:attachment":[{"href":"https:\/\/ericbourdon.fr\/art\/wp-json\/wp\/v2\/media?parent=10664"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ericbourdon.fr\/art\/wp-json\/wp\/v2\/categories?post=10664"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ericbourdon.fr\/art\/wp-json\/wp\/v2\/tags?post=10664"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}