{"id":9385,"date":"2018-01-29T16:20:05","date_gmt":"2018-01-29T15:20:05","guid":{"rendered":"https:\/\/ericbourdon.fr\/art\/?p=9385"},"modified":"2023-09-02T22:26:59","modified_gmt":"2023-09-02T21:26:59","slug":"pensez-a-la-planete","status":"publish","type":"post","link":"https:\/\/ericbourdon.fr\/art\/2018\/01\/29\/pensez-a-la-planete\/","title":{"rendered":"Pensez \u00e0 la plan\u00e8te !"},"content":{"rendered":"\n<p><a href=\"https:\/\/ericbourdon.fr\/art\/wp-content\/uploads\/2018\/01\/imprimer-email-pensez-planete-750-eric-bourdon.jpg\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-9386\" src=\"https:\/\/ericbourdon.fr\/art\/wp-content\/uploads\/2018\/01\/pensez-planete-440-eric-bourdon.jpg\" alt=\"pensez planete 440 eric bourdon\" width=\"440\" height=\"330\" srcset=\"https:\/\/ericbourdon.fr\/art\/wp-content\/uploads\/2018\/01\/pensez-planete-440-eric-bourdon.jpg 440w, https:\/\/ericbourdon.fr\/art\/wp-content\/uploads\/2018\/01\/pensez-planete-440-eric-bourdon-150x113.jpg 150w, https:\/\/ericbourdon.fr\/art\/wp-content\/uploads\/2018\/01\/pensez-planete-440-eric-bourdon-300x225.jpg 300w\" sizes=\"auto, (max-width: 440px) 100vw, 440px\" \/><\/a><\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/ericbourdon.fr\/art\/wp-content\/uploads\/2018\/01\/imprimer-email-pensez-planete-750-eric-bourdon.jpg\" target=\"_blank\" rel=\"noopener noreferrer\">Zoom sur le dessin<\/a><\/p>\n<div style=\"text-align: center;\">&nbsp;<\/div>\n<p style=\"text-align: right;\"><em>Pensez \u00e0 la plan\u00e8te&nbsp;!<\/em><\/p>\n<p style=\"text-align: right;\">Dessin au stylo &amp; feutre sur papier,<br \/>avec retouche num\u00e9rique<br \/>\u00a9 <a href=\"https:\/\/ericbourdon.fr\/galerie-peintures-eric-bourdon-3.html\" target=\"_blank\" rel=\"noopener noreferrer\">Eric Bourdon<\/a>, Lille, 2018<\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: justify;\">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&#8220;N&#8217;imprimez cet email que si vous en avez vraiment l&#8217;utilit\u00e9&nbsp;!&#8221; Faire appel \u00e0 la responsabilit\u00e9 de chacun pour l&#8217;avenir de la plan\u00e8te, avant d&#8217;utiliser une petite feuille de papier A4, c&#8217;est sympa.<\/p>\n<p style=\"text-align: justify;\">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Mais pendant que vous culpabilisez en pesant le pour et le contre&#8230;<\/p>\n<p><!--more--><\/p>\n<div style=\"text-align: center;\">&nbsp;<\/div>\n<p style=\"text-align: justify;\"><em>Plus de 20 milliards de prospectus et autres catalogues sont distribu\u00e9s dans nos bo\u00eetes aux lettres tous les ans, selon Adrexo, leader du march\u00e9 de la diffusion d&#8217;imprim\u00e9s publicitaires avec Mediapost (La Poste). Ce qui repr\u00e9sente 40 kilos par foyer ou 17 kilos par habitant.<\/em><\/p>\n<p style=\"text-align: right;\"><a href=\"https:\/\/www.lefigaro.fr\/conso\/2015\/11\/02\/05007-20151102ARTFIG00009-stop-pub-encore-des-tonnes-de-prospectus-dans-nos-boites-aux-lettres.php\" target=\"_blank\" rel=\"noopener noreferrer\">www.lefigaro.fr\/conso(&#8230;)<\/a><\/p>\n<p style=\"text-align: justify;\">Soit <em>830 000 tonnes de papier par an et 2,8 milliards d&#8217;euros de budget marketing<\/em> investi dans les prospectus publicitaires, selon Planetoscope.<\/p>\n<p style=\"text-align: right;\"><a href=\"https:\/\/www.planetoscope.com\/papier\/704-distribution-de-prospectus-publicitaires-en-france.html\" target=\"_blank\" rel=\"noopener noreferrer\">www.planetoscope.com\/papier(&#8230;)<\/a><\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: justify;\">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Un g\u00e2chis incroyable quand on sait qu\u2019un grand nombre d\u2019entre eux passe directement de la bo\u00eete aux lettres \u00e0 la poubelle&#8230;<\/p>\n<p>&nbsp;<\/p>\n<h3><strong>Une gabegie \u00e9conomique et environnementale<\/strong><\/h3>\n<p>&nbsp;<\/p>\n<p style=\"text-align: justify;\"><em>En amont, les annonceurs fran\u00e7ais d\u00e9pensent 2,9 milliards d\u2019euros chaque ann\u00e9e en prospectus, soit pas loin de 200 \u20ac pour une famille de 4 personnes, qui se r\u00e9percutent \u00e9videmment dans les prix de vente.<\/em><\/p>\n<p><em>En aval, si les \u00e9metteurs sont, depuis 2007, en principe responsables du traitement de leurs publicit\u00e9s, dans les faits l\u2019essentiel du co\u00fbt reste \u00e0 la charge des contribuables, qui s\u2019acquittent de 231 millions d\u2019euros par an pour le traitement des d\u00e9chets papier.<\/em><\/p>\n<p><em>Un syst\u00e8me bien peu incitatif \u00e0 la r\u00e9duction des publicit\u00e9s non-adress\u00e9es. Au-del\u00e0 du co\u00fbt \u00e9conomique, c\u2019est bel et bien une gabegie environnementale : avec seulement 49 % du papier recycl\u00e9 en France (contre 75 % en Allemagne), c\u2019est plus de la moiti\u00e9 des 69 200 tonnes mensuelles distribu\u00e9es qui sont gaspill\u00e9es (&#8230;)<\/em><\/p>\n<p style=\"text-align: right;\"><a href=\"https:\/\/www.quechoisir.org\/action-ufc-que-choisir-publicite-dans-les-boites-aux-lettres-la-grande-distribution-en-fait-plus-que-jamais-des-tonnes-n12249\/\" target=\"_blank\" rel=\"noopener noreferrer\">www.quechoisir.org\/action(&#8230;)<\/a><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<div style=\"text-align: right;\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-9512\" src=\"https:\/\/ericbourdon.fr\/art\/wp-content\/uploads\/2018\/02\/english-eric-bourdon.png\" alt=\"english eric bourdon\" width=\"18\" height=\"12\" \/>&nbsp;&nbsp;<a href=\"https:\/\/ericbourdon.com\/news\/2018\/01\/29\/think-of-the-planet\/\" target=\"_blank\" rel=\"noopener noreferrer\">Think of the planet&nbsp;!<\/a><\/div>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Zoom sur le dessin &nbsp; Pensez \u00e0 la plan\u00e8te&nbsp;! Dessin au stylo &amp; feutre sur papier,avec retouche num\u00e9rique\u00a9 Eric Bourdon, Lille, 2018 &nbsp; &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&#8220;N&#8217;imprimez cet email que si vous en avez vraiment l&#8217;utilit\u00e9&nbsp;!&#8221; Faire appel \u00e0 la responsabilit\u00e9 de chacun pour l&#8217;avenir de la plan\u00e8te, avant d&#8217;utiliser une petite feuille de papier A4, c&#8217;est sympa. [&hellip;]<\/p>\n","protected":false},"author":67,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[21,272],"tags":[],"class_list":["post-9385","post","type-post","status-publish","format-standard","hentry","category-dessin","category-dessins-sur-papier"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Pensez \u00e0 la plan\u00e8te ! | Eric Bourdon<\/title>\n<meta name=\"description\" content=\"&quot;Pensez \u00e0 la plan\u00e8te !&quot;, nouveau dessin par Eric Bourdon sur le g\u00e2chis de papier d\u00e9vers\u00e9 dans les bo\u00eetes aux lettres pour la publicit\u00e9. &quot;N\u2019imprimez cet email que si vous en avez vraiment l\u2019utilit\u00e9 !&quot; La responsabilit\u00e9 individuelle compte peu face aux 20 milliards de prospectus et catalogues distribu\u00e9s tous les ans.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ericbourdon.fr\/art\/2018\/01\/29\/pensez-a-la-planete\/\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Pensez \u00e0 la plan\u00e8te ! 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